The Welcome Directory is taking part in the Big Give Christmas Challenge and is looking for supporters of this incredible work to pledge a minimum of £100 for which Match Funding will be sought. Emily Green, Welcome Directory Project Manager recently released the following information about pledges. Please do consider how you might be able to support this charity, started by the Free Churches Group in 2014.
We are excited to announce that The Welcome Directory has applied to take part in the Big Give Christmas Challenge - the UK’s biggest match-funded campaign!
We are raising funds for our project ‘Christmas Connections’ to combat the loneliness and social isolation that people so often experience when stepping beyond the prison gates.
To take part in this challenge, we are looking for key individuals to support us by making 'Pledges’, which will be used as match funds to double online donations made to our charity during the Christmas campaign period. We cannot take part in this challenge without you.
We are aiming to raise a total of £1,500 in pledges to take part in the campaign. Could you pledge a minimum of £100 to help us reach this target? Your commitment to funding will also help us to secure additional match funds via a Champion (sourced by the Big Give).
You can make a pledge by simply completing the online form by the 30th of August.
What is The Welcome Directory?
The Welcome Directory is a non-profit, multi-faith organisation, dedicated to supporting the resettlement and social inclusion of prison leavers by building a network of welcoming and supporting faith communities beyond the gates.
Our work helps to combat loneliness and social isolation amongst prisoners in the post-release landscape, supporting positive mental health through faith-based social inclusion for reducing rates of re-offending.
The release period for prison leavers is an extremely challenging time, with an estimated 44% of adults reconvicted less than one year after leaving prison, which can prove devastating to an individual’s mental health. Connecting a prison leaver to a faith community can make all the difference – especially at Christmas. Our YouTube video 'Beyond the Prison Gates' captures, through the voice of prison leavers, the long-term impact that TWD can make to an individual’s release journey.
Whilst a small charity, we are highly regarded within the criminal justice sector, working in collaboration with HM Prison and Probation Service.
The Welcome Directory has been acknowledged in both the House of Lords and the Church of England’s General Synod and has increased engagement by 187% since the end of 2020.
What is the Big Give: Christmas Challenge?
For seven days, the challenge offers supporters the opportunity to double their donations. This makes an extraordinary difference to the lives of prison leavers. One donation, twice the impact!
When our online supporters donate during the campaign period at Christmas, their donation is matched by your generous pledge. So, £50 from a member of the public is immediately doubled and becomes £100 directly to support the resettlement of prison leavers. Watch their video here.
• The fulfilment of your pledge is conditional on us receiving the appropriate online donations during the campaign. You will only be required to pay a pro-rata amount of your pledge if we don’t hit our online target - it's our guarantee to you that we are committed to raising additional donations.
• Please note that if you pledge to The Welcome Directory, you will not be able to make an online donation to us during the campaign period in December because your pledge will be used to match these donations.
We are incredibly grateful for your consideration. Please don’t hesitate to be in touch with any questions about our Christmas Connections campaign.
