We are excited to bring you our Easter campaign, which will run from 14th April to 19th April 2022. For many people, Easter is a time of hope and a celebration of the gift of life. So, it’s a perfect time to consider blood or organ donation.
The campaign aims to raise awareness about how we can help our friends, family and community, through the gift of organ donation or blood donation at this special time of year. Through press and social media activity, we will be encouraging people to register as a blood donor and book an appointment to donate blood, as well as talk about organ donation with your loved ones and register your decision on the NHS Organ Donor Register.
We especially want to get more people of Black heritage talking about blood and organ donation. Can you help us?
The need for more blood donors of Black heritage:
• Sickle cell mainly affects people of Black heritage, and many people living with Sickle cell require regular blood transfusions.
• Black blood donors are ten times more likely to have the rare blood sub type (type Ro) needed to provide the best match
• That’s why we need more people of Black heritage registering as blood donors and booking an appointment to donate blood.
The need for more organ donors of Black heritage:
• We need more people from Black communities to tell their families they want to donate. Organ donation saves lives.
• Black ethnicity patients are over-represented on the transplant waiting list and more likely to need an organ transplant, due to susceptibility to illnesses such as diabetes and hypertension, which can result in organ failure.
• Certain organs, such as kidneys (which three quarters of people on the transplant waiting list are waiting for) are matched by blood group and tissue type. People from the same ethnic background are more likely to be a match
Easter campaign activity
We are excited to bring you some new content, we would love for you to share with your networks! Look out for these on NHSBT social media channels or you can download the videos here
• Video featuring BBC presenter Cole Morton sharing his message on organ donation
• Videos featuring Muyiwa Olarewaju, Premier gospel presenter and a singer song writer, sharing an important message on blood donation and organ donation
• Video featuring Tim Campbell, from the Apprentice, with a special message on blood and organ donation – we will share this video with you later this week
• New social media assets are available to download and share on your social media channels (the social assets are sized to fit most social platforms)
• A press release will go live on 14th April
Here are ways you can help us spread the word across your audiences:
1. Follow our social media channels @NHSOrganDonor @GiveBloodNHS, join the conversation, and share our campaign content
2. Share our Easter campaign social media assets, which are available to download here
Please use our recommended hashtags #GiveHope #Easter
3. Our press release goes live on our website on Thursday 14th April – please share with your networks 4. Encourage people to visit our websites to find out more
Blood donation – https://www.blood.co.uk/
Organ donation - https://www.organdonation.nhs.uk/
Suggested social media captions
#GiveHope this #Easter – join @NHSOrganDonor and help save lives
#GiveHope this #Easter – talk to your loved ones about organ donation and register your decision @NHSOrganDonor #GiveHope this #Easter – join @GiveBloodNHS and help save lives
#GiveHope this #Easter – sign up as a blood donor and book an appointment to donate @GiveBloodNHS
Aretha and Shanann’s story
There are always inspiring stories to share – people whose lives have been impacted by organ or blood donation. Here you can find and watch a touching story of Aretha and her daughter Shanann, who is a kidney and pancreas recipient. https://bit.ly/3Kzuh3H
Aretha comes from a family where organ donation was never openly discussed and she was against organ donation, but after seeing how a transplant has improved her daughter’s life, Aretha is now a passionate advocate for organ donation and encourages more people of Black heritage to register as organ donors.
NHS Blood and Transplant
Do something amazing today
- Give Blood. Organ donation. The gift of life. You can visit us at www.nhsbt.nhs.uk
